Twins Unhappy With Wolves’ Sanford Health Ad

Two of Minnesota’s four pro sports teams are butting heads.

The Minnesota Twins and Timberwolves – sharing neighboring facilities with Target Field and the Target Center – are at odds over a giant Sanford Health ad that the Wolves are putting up overlooking the Target Field plaza.

The sign is expected to be up before the Twins start their first-round playoff series Wednesday. There’s an artist’s rendering with the story linked above.

Even with the rendering, I feel like I need to see it before I judge it. However, it seems to me the Wolves have the right to do whatever they want with their building.

If the Twins don’t like it, they should simply build a giant billboard of their own in Target Plaza and block the view of it. Why not?

I’m sure this billboard is going to be a distraction, but I’m not sure what the Twins can do about a neighboring business exercising its right to sell advertisement on its property. That’s part of the downside of having a stadium open up with a view to downtown is that you might not have much control over what the view of downtown is.

Personally, I don’t like the ad blocking the view. But in an age where pro sports teams squeeze every last nickel out of its fan base to pay for millionaire athletes, an ad like this should be the last of my gripes.

1 Response

  1. Eric

    I don’t care either way, but it looks, from the rendering, like the only view being blocked is the outside wall of the Target Center.

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